Kactus

Kactus is a healthy soda drink which helps with hydration and anti-aging. The main tag line ‘Stay Sharp’ sparked the brand world of super alert and agile desert creatures. The illustrations take what are usually just backdrop elements of the Old West and put them centre stage for a brand that celebrates an unexpected hero. The logotype is a completely custom typeface that draws on the slab serifs of the Old West and features a cactus in the negative space of the C and T. The logo icon is a long-eared jerboa (weilding a cactus needle sword of course). The brand headline typeface reflects the sans serif type style of the Old West wanted posters and the brand colours are inspired by the tones of the desert. The can illustration is an abstract blend between a desert road heading into the sunrise and a cactus with a crown – positioned as the new king of the Old West.